The market for capital is one of the most challenging in years as inflationary pressures, rising interest rates, and geopolitical uncertainty, among other factors, have contributed to a continued decline in funding. In the current environment, now is the time to perform a mid-year check-in to assess progress versus goals, examine effectiveness of your capital raising strategies, and identify areas of focus for the second half of the year. There is still time to adapt and implement changes/enhancements that can make an impact on overall results for the year and the long-term.
Following are steps to consider at mid-year:
|Measure results to date
|The importance of setting clear and measurable goals is that it makes it easier to effectively measure progress along the way. Evaluating year-to-date progress towards your goals can identify what’s working and what’s not working – and provide insight into potential areas of focus in the second half.|
|Review your business plan||You may have developed your business plan for the current year almost twelve months ago. Revisiting the plan, its underlying assumptions, and intended strategies can help identify potential areas for adjustments. While sticking to an established plan may be the best course of action, adjustments may help focus tactics in the second half of the year with an eye toward your long-term goals and objectives.|
|Be visible||Recent market volatility and continued uncertainty provide an opportunity to strengthen relationships by remaining visible. Communicating regularly keeps you top of mind and can help strengthen relationships with current and prospective capital providers.|
|Expand your reach
|Even if you are on track for your goals, it can be worthwhile to revisit your strategies for increasing visibility with your target audience. As we have written previously, reaching the right audience is the biggest driver of an effective marketing effort. The objective is to identify the most effective content that aligns with your goals and the needs of the target audience.|
|Assess resources||Do you have the right resources, expertise, and support to achieve your goals for the year? Consider your current resources and consider options to supplement/complement your activities for success. Assess your current resources to ensure you are utilizing their services, skills, and abilities to their highest and best use.|
A thoughtful mid-year assessment can help ensure that you are focused on the right activities, uncover opportunities for adjustments, and ensure that your resources are being utilized where they can make the largest impact in support of your short- and long-term goals.
Deer Isle Group
Founded in 2007, Deer Isle Group empowers Capital Seekers with the right tools to ensure transparent, smooth, and efficient capital sourcing. Since our founding, we have successfully transacted over $5 billion in capital for companies and funds in a wide variety of security types, sectors, and geographies. Deer Isle provides innovative unbundled capital sourcing capabilities, expertise, and guidance that are customizable depending upon capital seeker requirements. These include a proprietary technology that offers Capital Seekers “direct issuance” capabilities to curated set of potential Capital Providers from a universe of 10,000+ institutional capital sources and “as needed” strategic capital consulting to prepare for a capital raise/M&A, as well as closing expertise/guidance for completing a successful capital raise/M&A.